Nov
21
2009
Market Segmentation
Market Segmentation means breaking a market into several segments and then focussing all your marketing efforts on one key segment. Target marketing is the key to the success of any small business today. The best part about market segmentation is that it simplifies the process of promotion, pricing and distributing your products. It provides a focus to all marketing activities. The three most common types of market segmentation are based on location, based on lifestyle preferences and based on measurable statistics. The first step is to do the research if you’re interested in target marketing to identify your target market better.
