We immediately think of Facebook, MySpace & Twitter when we talk about social media. However YouTube is also an equally powerful tool, often overlooked by the business owners. There were about 78.3 million videos uploaded in March 2008 and it has consistently grown by 20% every month. There were over 5 billion videos viewed on the site in July 2008. There are several categories on YouTube to market your products or services. Determine the category that best identifies your business and upload promotional videos. You must be inventive and imaginative with your marketing techniques.

Names are pretty serious when it comes to ensuring success of your business. Coming up with the right name is by far the most important step towards branding of your company. A good name would automatically demonstrate the values attached to your company, whereas choosing the bad name would mandate activities such as advertising and explaining your venture. A business name should be able to comprehend the kind of business you are into and would make better sense to the consumers as well. Experimental names such as ‘Infoseek’ would click well with the consumers; however they are used frequently and would nullify the impact. On the other hand, evocative names are found to be extremely successful such as ‘Yahoo’, ‘Apple’ and so on; however they are difficult to get right.